Twice a year, an organization called Broadway Cares/Equity Fights Aids leads a fundraising drive to collect for people living with AIDS/HIV. The fundraising culminates in The Easter Bonnet in the spring and Gypsy of the Year in the fall, where each show puts together a small production number (usually funny or moving) and the totals of each shows fundraising is announced. Since 1987, over $100million has been raised.
In Little Women, James Darrah (assistant stage manager/Bhaer-Laurence standby) has been the pointman for the fundraising. For those 6 weeks, after the company bow, Maureen announces that she's moving out to the lobby and introduces Luisa Flaningham as having a favor to ask. Luisa explains to the audience what we're doing and that Maureen has recorded a new cd songcard called "Help is on the Way" (a very moving song, btw) which she will personalize for a minimum donation in the lobby.
Our show has collected, in the past 6 weeks,over $30,000. A dollar at a time. Every little bit helps.
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